Indonesian Journal of Strategic Management

Brand Image dalam Memediasi Pengaruh Green Marketing dan Green Product terhadap Brand Loyalty

Dikdik Harjadi, Wely Hadi Gunawan, Widi Suci Alawiyah — Fri, 28 Feb 2025 14:54:12 +0700

Fenomena dalam penelitian tersebut menunjukkan bahwa meningkatnya kerusakan lingkungan dan kesadaran konsumen akan pentingnya produk ramah lingkungan telah mendorong Lion Star, produsen wadah makanan plastik, untuk menerapkan strategi Green Marketing dan Green Product. Penelitian ini bertujuan untuk mengkaji secara empitis bagaimana kesadaran lingkungan, Pemasaran Hijau, Produk Hijau, Loyalitas Merek, dan Citra Merek memengaruhi keputusan konsumen untuk membeli kembali wadah plastik Lion Star. Melibatkan 180 responden. data dikumpulkan melalui kuesioner yang didistribusikan melalui Google Forms dan dianalisis menggunakan Structural Equation Modeling (SEM). Temuan penelitian (1) Pemasaran Hijau memiliki efek positif dan signifikan pada Citra Merek. (2) Produk Hijau memiliki efek positif dan signifikan terhadap Brand Image. (3) Pemasaran Hijau tidak memiliki efek yang signifikan pada Loyalitas Merek. (4) Produk Hijau memiliki efek positif dan signifikan terhadap Brand Loyalty. (5) Brand Loyalty memiliki efek positif dan signifikan terhadap Brand Image. (6) Variasi Pemasaran Hijau tidak mempengaruhi Loyalitas Merek melalui Citra Merek sebagai variabel yang mengintervensi. (7) Variabel Produk Hijau memiliki pengaruh positif dan signifikan terhadap Brand Loyalty melalui Brand Image sebagai variabel intervensi.

Profitability and Liquidity as Key Drivers of Firm Value: The Moderating Role of Corporate Social Responsibility

Hasan Mubarok Ramadhan, Frido Saritua Simatupang — Fri, 28 Feb 2025 14:54:12 +0700

There has been tremendous growth in the disclosure of sustainability reports, and it is now an essential component for all organizations. Using the SRI-KEHATI stock index on the Indonesia Stock Exchange as a case study, this research intends to uncover and compile data pertaining to the impact of sustainability report disclosure on firm value, as mediated by Corporate Social Responsibility (CSR), through the effects of Return On Asset (ROA) and Current Ratio (CR) from 2020 to 2023. A total of 36 firms make up the study's population, and 9 of those companies are selected at random throughout the course of 4 years. Using a quantitative approach, this study makes use of descriptive and associative research methodologies. This research used purposive sample approaches in conjunction with non-probability methods. The website of the Indonesia Stock Exchange (IDX) served as the data source for this research. For the years 2020–2023, the information is sourced from SRI-KEHATI index sustainability reports as well as yearly financial reports. Firm value is positively affected by Return On Asset (ROA), according to this study's findings. The worth of the company is unaffected by the current ratio (CR). The current ratio (CR) and return on assets (ROA) both influence the value of a company at the same time. There is no moderating effect of corporate social responsibility (CSR) on the correlation between ROA and company value. Current Ratio (CR) and company value are unmodified by corporate social responsibility (CSR).

The Influence of Academic Service Quality, Campus Facilities, and University Image on Student Satisfaction Faculty Of Economics and Business Universitas Swadaya Gunung Jati Cirebon

Adrian Maulana, Sri Astuti Pratminingsih, Dadang Suhardi — Fri, 28 Feb 2025 14:54:12 +0700

This study aims to analyze the impact of academic service quality, campus facilities, and university image on student satisfaction at the Faculty of Economics and Business, Universitas Swadaya Gunung Jati Cirebon. The population consists of all active students enrolled in the Faculty of Economics and Business, totaling 4,166 students. The sampling method used is non-probability sampling with a convenience sampling technique, resulting in a sample of 390 students.Descriptive analysis shows that the quality of academic services at FEB UGJ is categorized as good, with an average score of 3.62, although there are several aspects that need improvement, such as the consistency of leadership policies. The assessment of campus facilities is also good, with an average of 3.78; however, the availability of computer facilities is still inadequate. The university's image received positive ratings in brand and social aspects, but its academic image needs enhancement. The average satisfaction score of students indicates a good result, but there is a need to increase student participation in extracurricular activities.Verificative analysis using multiple linear regression indicates that academic service quality, campus facilities, and university image have a significant influence on student satisfaction. The obtained regression model is Y = 0.250 + 0.603X1 + 0.270X2 + 0.442X3, where X1, X2, and X3 represent academic service quality, campus facilities, and university image, respectively. The t-test shows that all independent variables positively contribute significantly to the dependent variable.

DRIVING TRANSPARENCY : THE ROLE OF GOOD CORPORATE GOVERNANCE AND LEVERAGE SHAPING SUSTAINABILITY REPORTING, WITH PROFITABILITY AS A MODERATOR

Nurlaeli Risna Almatin, Frido Saritua Simatupang — Fri, 28 Feb 2025 14:54:13 +0700

Disclosure of sustainability reports has experienced significant development and is now an important element for every organization. This research contributes to deepening understanding of the influence of Good Corporate Governance (GCG) and leverage on sustainability report disclosure, with profitability as a moderating variable in companies listed on the LQ45 index of the Indonesia Stock Exchange in the 2021-2023 period. Using a quantitative approach with descriptive and associative methods, this research relies on data obtained from annual financial reports and sustainability reports of companies listed on the Indonesia Stock Exchange. The research sample consists of 28 companies which are part of the population of 62 LQ45 companies during the period studied. The main findings of this research are: 1) institutional ownership has a positive influence on sustainability report disclosure, 2) independent board of commissioners does not show a significant influence on sustainability report disclosure, 3) debt to asset ratio has a negative effect on sustainability report disclosure, and 4) return on assets cannot moderate the relationship between institutional ownership, independent board of commissioners, and debt to asset ratio with sustainability report disclosure. It is hoped that these findings can become a useful reference for stakeholders, including companies and regulators, in increasing the transparency and accountability of sustainability reports, as well as encouraging a more effective application of GCG principles in the business world.

ANALISIS STRATEGI DALAM MENENTUKAN PENDAPATAN USAHA TAMBAK UDANG PADA KELOMPOK TANI DESA TAMBAKSUMUR KECAMATAN TIRTAJAYA KARAWANG

Dedi Mulyadi, Santi Pertiwi Hari Sandi — Fri, 28 Feb 2025 14:54:13 +0700

The purpose of this study is to know, explain, and analyze the income conditions and what strategies are used to increase pond shrimp income in the Shrimp Pond Farmer Group of Tambak Sumur Village, Tirtajaya District, Karawang. This study uses a Qualitative Descriptive method using SWOT analysis techniques, the data collection used in this study uses primary data, which is obtained through direct interviews. The high demand for shrimp encourages the development of shrimp farming businesses in several regions in Indonesia. Tirtajaya District is one of the sub-districts in Karawang district that has agriculture, most of the Tirtajaya people make a living as farmers and have a pond land of 4,200 hectares. The number of pond farmers who were sampled in this study was 8 farmers with the results of the study showing that the strength (strenght) is owned by experienced people and the average length of business starts from 7-15 years of doing business. The weakness of this business depends on water, and the season when the conditions are dry, the temperature is very hot and drought occurs, there will be a possibility of crop failure. Then shrimp that have been harvested also have a risk of rotting quickly. Opportunities for shrimp commodities that dominate total exports in Indonesia's fisheries sector and receive full support from the Ministry of Marine Affairs and Fisheries, as well as the Marine and Fisheries Service in Karawang Regency with the program being run. And the threats of shrimp crops are not always loud. The strategy that must be carried out is to intensely communicate with the government so that monitoring is carried out in the maintenance process to find out the possibility of failure that occurs, and on the other hand it expands the marketing network

SYSTEMATIC LITERATURE REVIEW DIGITAL MARKETING ANALYSIS OF TIKTOKSHOP APPLICATION FEATURES ON PURCHASING DECISIONS

Lili Karmela Fitriani, Mohamad Ramdan, Abdisamad Abdirahman Omar — Fri, 28 Feb 2025 14:54:14 +0700

The digital era has brought about a significant transformation in the global marketing landscape, with TikTok Shop emerging as an e-commerce platform that integrates creative content with commercial transactions. This study aims to analyze the influence of digital marketing on consumer purchasing decisions on the TikTok Shop platform through a systematic and comprehensive approach. The methodology used is the Systematic Literature Review (SLR) with the PRISMA protocol, analyzing 20 selected journals from the 2019-2024 period obtained from various academic databases such as Google Scholar. The results of the study show that digital marketing elements such as content marketing, influencer marketing, and live streaming have a significant influence on purchasing decisions, with live streaming being the most influential feature. Affiliate marketing has proven to be effective, especially in reaching Generation Z, while several strategies such as flash sales and electronic word of mouth (E-WOM) have shown inconsistent effects. This study concludes that the success of digital marketing on TikTok Shop depends on a holistic approach that integrates various digital marketing elements. It is recommended for business actors to adopt a multi-channel strategy, focus on developing quality content, and utilize the live streaming feature optimally. The TikTok Shop platform needs to continue to refine its features, while further research can explore more deeply the effectiveness of strategies that have not shown significant results

The Effect of Profitability, Leverage and Inflation on Stock Returns

Yasir Maulana, Nadhifa Nurhumaira, Yusuf Murtadlo Hidayat — Fri, 28 Feb 2025 14:54:14 +0700

This research was conducted at Building Construction Sub-Sector Companies Listed on the Indonesia Stock Exchange for the 2017-2021 period. The purpose of this study was to determine the effect of profitability, leverage and inflation on stock returns. The sample in this study were 8 Building Construction Sub-Sector Companies Listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period, this research method uses descriptive and verification methods. Profitability, leverage and inflation variables as independent variables and stock returns as the dependent variable. Data were analyzed using Eviews 9.0. Based on the results of the F test, profitability, leverage and inflation simultaneously affect stock returns. The results of the t test show that profitability (ROA) has a positive and significant effect on stock returns, leverage (DER) has an insignificant positive effect on stock returns, inflation has a negative and insignificant effect on stock returns

THE EFFECT OF INTERNAL LOCUS OF CONTROL AND BURNOUT CONDITION ON EMPLOYEE PERFORMANCE OF PT BIO FARMA (PERSERO) BANDUNG

Usep Deden Suherman, Alda Gliserlda — Fri, 28 Feb 2025 14:54:15 +0700

The purpose of this research is to ascertain whether internal locus of control influences something partially and simultaneously and burnout condition on performance at PT Biofarma (Persero) Bandung. Verifiable descriptive study using a quantitative approach is the methodology employed. Using random sampling techniques, the purposive sampling technique is used in the sample process. The primary and secondary data used were gathered directly from relevant sources and from PT. Biofarma (Persero) Bandung's official website and data collection techniques using questionnaires. The study's findings demonstrated that the Locus of Internal Control significantly and partially affected performance. The performance was not significantly affected by the burnout condition, nor did it have any influence. Employee performance is significantly impacted by both the burnout condition and the locus of internal control at the same time.

PENGARUH BUDAYA KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DI BADAN KESATUAN BANGSA DAN POLITIK KABUPATEN SUKABUMI

Aty Susanti, Yayat Rukayat, Fitriani Fajar — Fri, 28 Feb 2025 14:54:15 +0700

This study aims to test whether there is an influence of work culture and work environment on employee performance. This study is a quantitative study with as many as 32 people as a sample who are employees of the National and Political Unity Agency. The sampling method used is a saturated sampling technique with a population of 32 people. The data analysis method used is the multiple linear regression analysis method using the SPSS (Statistical Package for the Social Sciences) version 26 program. The test results show that work culture and work environment have a significant effect on employee performance

ANALYSIS OF THE INFLUENCE OF BRAND TRUST, BRAND EXPERIENCE, BRAND LOVE & BRAND SACREDNESS ON BRAND FIDELITY ON SKINTIFIC CONSUMERS

Larasati Ayu Sekarsari, Ditayatul Umrulloh — Fri, 28 Feb 2025 14:54:16 +0700

This study aims to determine the effect of Brand Trust, Brand Experience, Brand Love and Brand Sacredness on Brand Fidelity in Skintific product users. The research used a quantitative method with hypothesis testing, where data was collected through a questionnaire distributed via google form to 158 respondents who had purchased and used Skintific products. This study used a purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM) based on WarpPLS version 7.0. The results of this study indicate that Brand Trust and Brand Experiencer have a significant effect on Brand Love. Brand Love has a significant effect on Brand Sacredness and Brand Fidelity. In addition, Brand Sacredness also has a significant effect on Brand Fidelity in Skintifc product users.

PERAN INSTITUTIONAL OWNERSHIP DALAM MEMODERASI PENGARUH RISIKO SISTEMATIS DAN FIRM SIZE TERHADAP HARGA SAHAM

Prima Noor Maulida — Fri, 28 Feb 2025 14:54:16 +0700

Penelitian ini bertujuan untuk menganalisis peran institusional ownership dalam memoderasi pengaruh risiko sistematis dan firm size terhadap harga saham pada perusahaan sektor consumer cyclicals yang tercatat di Indeks Papan Pengembangan Bursa Efek Indonesia periode 2019-2023. Menggunakan pendekatan kuantitatif dengan metode deskriptif-eksplanatif, penelitian ini menganalisis sampel dari 39 perusahaan yang dipilih melalui teknik purposive sampling, menghasilkan 195 observasi. Analisis data menggunakan regresi data panel dengan Moderated Regression Analysis (MRA) untuk menguji efek moderasi. Hasil penelitian menunjukkan bahwa institusional ownership memiliki pengaruh signifikan positif terhadap harga saham dengan koefisien 1.385780 (p-value 0.0058). Risiko sistematis dan firm size secara independen tidak menunjukkan pengaruh signifikan terhadap harga saham, namun ketika dimoderasi oleh institusional ownership, firm size menunjukkan pengaruh positif signifikan dengan koefisien interaksi 0.412193 (p-value 0.0125). Sebaliknya, institusional ownership tidak berhasil memoderasi pengaruh risiko sistematis terhadap harga saham. Temuan ini mengindikasikan bahwa kehadiran investor institusional berperan penting dalam meningkatkan efektivitas pengelolaan perusahaan, khususnya pada perusahaan berskala besar, namun memiliki keterbatasan dalam mengendalikan faktor risiko sistematis. Penelitian ini memberikan kontribusi teoretis dalam pengembangan literatur keuangan terkait peran moderasi institusional ownership dan implikasi praktis bagi investor dalam pengambilan keputusan investasi di sektor consumer cyclicals.

PENERAPAN SISTEM INFORMASI KEUANGAN PADA PERUSAHAAN PT PLN DAN PT TELKOM INDONESIA

Fri, 28 Feb 2025 00:00:00 +0700

In the era of technology, financial information systems have become a vital element for companies across various sectors, including PT PLN and PT Telkom Indonesia. This article aims to compare the implementation of financial information systems in these two companies while addressing the challenges and proposed solutions. Using a qualitative method with a descriptive, verificative approach and literature studies, it was found that PT PLN focuses more on centralized control and cashless transactions to ensure security and efficiency in customer interactions. In contrast, PT Telkom prioritizes detailed recording and internal cash management to improve accuracy and operational effectiveness. Challenges in implementation include human error, data breaches, complex user interfaces, and the risk of virus infections. Proposed solutions include employee training, access restrictions, user interface socialization, and strengthening digital security to ensure the system's sustainability and effectiveness

ANALISIS MANAJEMEN KEUANGAN PADA UNILEVER TBK AKIBAT BOIKOT DENGAN METODE RASIO PROFITABILITAS

Rika Kartika, Riska Widia, Gunardi Gunardi, Hendriady de Keizer — Fri, 28 Feb 2025 00:00:00 +0700

Penelitian ini bertujuan untuk menganalisis kinerja keuangan PT Unilever Tbk selama tiga tahun terakhir (2022-2024) dengan menggunakan metode rasio profitabilitas, dengan latar belakang terjadinya aksi boikot terhadap perusahaan terkait konflik Israel-Palestina. Penelitian ini menggunakan pendekatan kuantitatif dan deskriptif dengan menganalisis laporan keuangan melalui lima indikator rasio profitabilitas, yaitu Gross Profit Margin, Net Profit Margin, Return On Assets, Return On Equity, dan Return On Investment. Hasil analisis menunjukkan adanya penurunan secara bertahap pada indikator-indikator keuangan utama. Gross Profit Margin berkisar antara 46,2-49,7%, Net Profit Margin turun dari 13,02% menjadi 10,9%, Return On Assets menurun signifikan dari 29,29% menjadi 18,19%, dan Return On Equity berfluktuasi dari 134,21% menjadi 87,59% pada tahun 2024. Penurunan ini diduga terjadi karena adanya penurunan volume penjualan, permintaan pasar, dan dampak aksi boikot. Penelitian ini merekomendasikan strategi pemulihan, termasuk evaluasi strategi penjualan, optimalisasi efisiensi biaya, restrukturisasi modal, pemulihan citra perusahaan, dan fokus pada inovasi produk untuk menghadapi tantangan eksternal.

Driving Sustainable Change: Understanding How Management Talent Practices Mediates Knowledge Sharing And Employee Engagement For Green Innovation Behavior In SMEs

Iqbal Arraniri, Martin Dahl, Tatang Rois, Deri Prayudi, Munir Nur Komarudin — Fri, 28 Feb 2025 00:00:00 +0700

This study investigates the mediating role of management talent practices in the relationship between knowledge sharing, employee engagement, and green innovation behavior within small and medium-sized enterprises. Drawing upon the resource-based view, this research posits that effective MTP serves as a crucial organizational resource, fostering a work environment conducive to KS, EE, and ultimately, GIB. SMEs, often facing resource constraints, must strategically leverage talent management to promote sustainable practices. This study examines how employee engagement and knowledge sharing related to environmental sustainability. The research explores how these factors collectively contribute to green innovation behavior, encompassing the development and implementation of environmentally friendly products, processes, and practices. By analyzing the mediating effect of MTP, this study aims to provide valuable insights for SME managers and policymakers seeking to promote a more sustainable and innovative business ecosystem. The findings contribute to the growing body of literature on sustainable change through effective talent management strategies, offering practical recommendations for fostering green innovation within resource-constrained environments.