LINGUISTIC FEATURES ANALYSIS OF THE ENGLISH ELECTRONIC COMMERCE WEBSITES
Main Article Content
Abstract
Abstract:Â This research aims at identifying linguistic features used in the English electronic commerce websites used in correlation with the field, tenor and mode of discourse as parts of Systemic Functional Linguistics (SFL) approach. Findings have shown that in the field of discourse, the linguistic features are largely appeared in the experiential domain analysis which shows that all terms of registers function as technical terms, of which the two major forms of nouns and verbs were the most frequent categories among other kinds of technical terms. The goal orientation is considered to be as a long term and the social activity is exchange. In the tenor of discourse, the linguistic features are highly appeared in the social distance analysis which shows that the social distance between participants is considered minimal. The agentive role is said to be equal and the social role is considered as non-hierarchic. In the mode of discourse, the linguistic features are excessively occurred in the language role analysis which exists equally of both constitutive and ancillary. The channel is in graphic mode. The medium is in written with a visual contact as its device.
Key words: systemic functional linguistics, register, discourse
Article Details
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Berglin, I. T. (2009). “Really? You’re Gonna Say ‘Tunes’?â€: The Functions of Register Clashes in the Television Drama Series “Gilmore Girlsâ€. (Thesis). Malardalen University.
Biber, D. & Edward F. (1994). Sociolinguistics perspectives on register. New York: Oxford University Press, 104-135.
Brunelle, M. (2009). Contact-induced change? register in three Cham dialects. Journal of the Southeast Asian Linguistics Society, 2, 1-22.
Halliday, M. A. K. & Hasan. R. (1989). Language, context and text: aspects of language in a social-semiotic perspective. London: Oxford University Press.
Holmes, J. (2007). An introduction to sociolinguistics. London: Longman.
Jankowski, B. (2006). The s-vs of-genitive in standard Canadian English: grammatical change or register change? University of Toronto, 1-12.
Legrier, O. V., Bernicot, J., & Bert, E. A. (2009). Electronic mail, a new written-language register: a study with French-speaking adolescents. British Journal of Developmental Psychology, 27, 163–181.
Olateju, M. A., & Yusuf, Y. K. (2006). Backchannel communication in Ola Rotimi’s our husband has gone mad again. Nordic journal of African studies, 15(4), 520-535.
Romaine, S. (2000). Language in society: An introduction to sociolinguistics. Oxford University Press.
Stojicic, V. (2004). Sociolinguistic stimuli to development of the English lexicon–language contact and social need. Linguistics and Literature, 3(1), 29-36.
Trudgill, P. (1996). Sociolinguistics: An introduction to language and society. Harmondsworth: Penguin.
Turban E., David K, Lee J., Liang T. P., Turban D. (2012). Web inteligence and e commerce. new jersey: prentice-hall.
Wong, J. 2010. Internet marketing for beginners. Indonesian Edition. Jakarta : PT. Elex Media Komputindo.
Wardhaugh, R. (1997). Introduction to sociolinguistics. Oxford: Blackwell Publishers.