THE LANGUAGE FEATURES OF MALE AND FEMALE BEAUTY INFLUENCERS IN YOUTUBE VIDEOS
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Abstract
Nowadays, the beauty community has a rapid growth of beauty influencers from both genders. The language style that is used on each gender has its own features and characteristics that can be explored from video sharing platform, YouTube. The aim of this study is to find the language features and distinctive characteristics of the male and female beauty influencers and the differences of comments from their audience. The writer applies qualitative research method by using text analysis of the video script. The data shows that male and female beauty influencers have shown differences in their features and characteristic of language. Men beauty influencers tend to be more straightforward and directive. They also use a more plain and simple words. On the other hand, the women beauty influencers are more polite and intimate in using language. This study is hoped to be the foundation for further research in the same topic of language feature in gendered community within limited topic especially in this modern era.
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How to Cite
Karjo, C. H., & Wijaya, S. (2020). THE LANGUAGE FEATURES OF MALE AND FEMALE BEAUTY INFLUENCERS IN YOUTUBE VIDEOS. English Review: Journal of English Education, 8(2), 203-210. https://doi.org/10.25134/erjee.v8i2.2593
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Wahyuningsih, S. (2018). Men and women differences in using language: A case study of students at STAIN Kudus. Journal of English Education, Literature and Culture, 3(1), 79-90.
Bouvier, G. (2015). What is a discourse approach to Twitter, Facebook, YouTube and other social media: Connecting with other academic fields? Journal of Multicultural Discourses, 10(2), 149-162. doi: 10.1080/17447143.2015.1042381.
Broadbridge, J. (2003). An Investigation into differences between women's and men's speech. Unpublished Thesis. Birmingham: The University of Birmingham.
Coates, J. (2016). Women, men and language. New York: Routledge Linguistic Classic.
Crawford, M. (2012). Talking difference: On gender and language. Thousand Oaks, CA: Sage Publications Inc.
Eckert, P., & McConnel-Ginet, S. (2013). Language and gender. Cambridge: Cambridge University Press.
Fatin, M. (2015). The differences between men and women language styles in writing twitter updates. Jurnal Ilmiah Mahasiswa FIB.
Gersamia, M., & Toradze, M. (2017). Communication function of social networks in media education: The case of Georgia. The International Journal on Media Management, 3(1), 195-206.
Giles, H., & Ogay, T. (2007). Communication accomodation theory. In B.B. Whaley & W. Samter (Eds.), Explaining communication: Contemporary theories and exemplars (pp. 293-310). Mahwah, NJ: Lawrence Erlbaum.
Gleason, J., & Ely, R. (2002). Gender differences in language development. Biology, Society, and Behaviour: The Development of Sex Differences in Cognition, 21, 127-154.
Holmes, J. (2013). Women, men and politeness. New York: Routledge
Holmes, J. (2013b). An introduction to sociolinguistics. London: Longman.
Lakoff, R. (2004). Language and woman's place. Language in Society, 2(1), 45-80.
Leitner, G. (2017). The sociolinguistics of communication media. In F. Coulmas (Ed.), The Handbook of Sociolinguistics (pp. 129-140). Blackwell Publishing.
Mulac, A., Bradac, J. J., & Gibbons, P. (2001). Empirical support
for the gender-as-culture hypothesis: An intercultural analysis of male/female language differences. Human Communication Research, 27(1), 121-152. doi: 10.1111/j.1468-2958.2001.tb00778.x.
O'Keffee, A. (2013). Media and discourse analysis. In J. Paul Gee, & M. Handford (Eds.), The Routledge Handbook of Discourse
Analysis (pp. 441-454). Oxford: Routledge.
Perez-Carpinell, J., Baldovi, R., de Fez, M. D., & Castro, J. (1998). Color memory matching: Time effect and other factors. Color Research & Application, 23(4), 234-247.
Poynton, C. (1995). Language and gender: Making the difference. Oxford: Oxford University Press.
Sardabi, N., & Afghari, A. (2015). Gender differences in the use of intensifiers. Journal of Applied Linguistics and Language Research, 2(7), 203-213.
Tannen, D. (2013). You just dont understand. New York: Harper Collins.
Thomson, R., Murachver, T., & Green, J. (2001). Where is gender in gendered language? Psychological Sciencce, 12(2), 171-175. doi: 10.1111%2F1467-9280.00329.
Wahyuningsih, S. (2018). Men and women differences in using language: A case study of students at STAIN Kudus. Journal of English Education, Literature and Culture, 3(1), 79-90.