Indonesian Journal of Strategic Management

IJSM: Indonesian Journal of Strategic Management (p-ISSN 2614-5391, e-ISSN 26142406) is a feer reviewed journal published in Indonesia by the Department of Managemen, Faculty of Economic, the University of Kuningan (Prodi Manajemen FE UNIKU). This Journal is published twice a year : February and august.

The Scope of the journal include the following topic areas:

  • Strategic Management
  • Human Resource Management
  • Financial Management
  • Marketing management
  • Operational Management
  • Entrepreneurship

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Vol 4, No 1 (2021): Peranan Manajemen dalam Perusahaan

Table of Contents

Articles

MENGUJI DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA POLYGON DI MASA PANDEMI COVID-19
Katon Dewanto S. Darma
Pengaruh Brand Awareness, Perceived Quality, Brand Association, dan Brand Loyalty Terhadap Brand Equity Hijab SAUDIA
Natalia Mila Permatasari, Ida Ayu Kade
PENGARUH FAKTORFAKTOR KUALITAS TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MODERATING
Deta Aprilia, Muhammad Jalari
Pengaruh Kualitas Pelayanan, Lokasi, dan Harga Terhadap Keputusan Pembelian di Alfamart
Hidayat Margiyanto, Utomo Wibisono
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, SIKAP EMOSIONAL, DAN HARGA PADA KEPUASAN PELANGGAN
Indah Arum Leksonowati, Mr. Pardi