LINGUISTIC FEATURES ANALYSIS OF THE ENGLISH ELECTRONIC COMMERCE WEBSITES

Siti Nurani, Risa Mufliharsi, Larisa Yohanna

Abstract


Abstract: This research aims at identifying linguistic features used in the English electronic commerce websites used in correlation with the field, tenor and mode of discourse as parts of Systemic Functional Linguistics (SFL) approach. Findings have shown that in the field of discourse, the linguistic features are largely appeared in the experiential domain analysis which shows that all terms of registers function as technical terms, of which the two major forms of nouns and verbs were the most frequent categories among other kinds of technical terms. The goal orientation is considered to be as a long term and the social activity is exchange. In the tenor of discourse, the linguistic features are highly appeared in the social distance analysis which shows that the social distance between participants is considered minimal. The agentive role is said to be equal and the social role is considered as non-hierarchic. In the mode of discourse, the linguistic features are excessively occurred in the language role analysis which exists equally of both constitutive and ancillary. The channel is in graphic mode. The medium is in written with a visual contact as its device.

Key words: systemic functional linguistics, register, discourse


Full Text:

PDF

References


Anderson, W. J. (2006). The phraseology of administrative French: a corpus-based study. International Journal of Corpus Linguistics, 13(1), 128-134.

Berglin, I. T. (2009). “Really? You’re Gonna Say ‘Tunes’?”: The Functions of Register Clashes in the Television Drama Series “Gilmore Girls”. (Thesis). Malardalen University.

Biber, D. & Edward F. (1994). Sociolinguistics perspectives on register. New York: Oxford University Press, 104-135.

Brunelle, M. (2009). Contact-induced change? register in three Cham dialects. Journal of the Southeast Asian Linguistics Society, 2, 1-22.

Halliday, M. A. K. & Hasan. R. (1989). Language, context and text: aspects of language in a social-semiotic perspective. London: Oxford University Press.

Holmes, J. (2007). An introduction to sociolinguistics. London: Longman.

Jankowski, B. (2006). The s-vs of-genitive in standard Canadian English: grammatical change or register change? University of Toronto, 1-12.

Legrier, O. V., Bernicot, J., & Bert, E. A. (2009). Electronic mail, a new written-language register: a study with French-speaking adolescents. British Journal of Developmental Psychology, 27, 163–181.

Olateju, M. A., & Yusuf, Y. K. (2006). Backchannel communication in Ola Rotimi’s our husband has gone mad again. Nordic journal of African studies, 15(4), 520-535.

Romaine, S. (2000). Language in society: An introduction to sociolinguistics. Oxford University Press.

Stojicic, V. (2004). Sociolinguistic stimuli to development of the English lexicon–language contact and social need. Linguistics and Literature, 3(1), 29-36.

Trudgill, P. (1996). Sociolinguistics: An introduction to language and society. Harmondsworth: Penguin.

Turban E., David K, Lee J., Liang T. P., Turban D. (2012). Web inteligence and e commerce. new jersey: prentice-hall.

Wong, J. 2010. Internet marketing for beginners. Indonesian Edition. Jakarta : PT. Elex Media Komputindo.

Wardhaugh, R. (1997). Introduction to sociolinguistics. Oxford: Blackwell Publishers.


Refbacks

  • There are currently no refbacks.


Copyright (c)

View My Stats

Creative Commons License style=
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License